Apr 9–12 Volume Spike
Sign-ups peaked at 1,785/day on Apr 10 — roughly 2.5× the pre-April baseline of ~650/day. KYC conversion held at 50–53% through the spike, suggesting no quality degradation from the channel driving volume.
Slight Positive Trend
The last 10 days (Apr 16–25) averaged ~52.1% CVR vs ~50.5% in late March — a ~1.6 pp improvement. Daily variance is high, so treat with caution until confirmed over a longer window.
Benchmark Discrepancy
51% is materially above the ~35% UG KYC conversion cited in prior analyses. This may reflect a product improvement, a definition change in the semantic layer, or stale benchmarks — worth verifying against raw BACKEND_NOTIFICATIONS events.
Drop-off: 48.9% Not Converting
~14,236 users signed up but did not complete KYC over the period. The split between ID processing failures (~39% of drop-off per prior analysis) vs. form abandonment is not visible in this table — requires event-level drill-down.